Trading platforms have always been complex. To be able to use such platform one needed to be trained and have experience in using the software. For all these reasons a novice would not be able to use investment platform. In order to looks more attractive to a new type of private investors the complex and cluttered design needed to be more intuitive.
We designed this platform by following modern social network principles. We used a minimal and clean design language and limited the number of informations visible at the first glance. With that said, we really wanted to offer the same amount of information and this is why everything is available in a more dynamic way.