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Background

Our apps play a vital role in law firms that are competing for clients who demand more, bridging divisions in a cross-generational workplace and improving efficiencies. Recognising that legal professionals and their clients will often use their smartphones far more than they use their PCs, our apps have helped our clients to lead the innovation race, winning over £2m in fee income through 2018 and earning huge industry recognition.

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Vision

Minimal apps seeks to build partnerships with its law firm clients to support and further their ambitions through the use of a honed minimal design discipline to create an effortless user experience. The aesthetic appeal and functionality of our apps captures the client at a point that transcends simple functional use; the intuitive interface reflects other familiar platforms they already use, and our designs feature subtle accents of the client’s business branding.

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People

Both principals of Minimal apps have a legal background, one in design and the other in private practice and consultancy. They lead a talented team, all highly focused and output driven. Having separately worked with the world’s premiere law firms (and most recognisable luxury brands), their joint enterprise now synthesises a highly corporate approach to design and delivery of apps.

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Process

Only providing a bespoke service, we design and develop everything from the ground up. This gives us the opportunity to expertly manage stakeholders and communications, such that a powerful narrative is created for effective internal and external advocacy.

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